Branding for Superheroes and You

Just as the Nike “Swoosh” trademark is recognized worldwide, so is the Superman Shield. In marketing this is called “brand recognition.”

Now globally known giants, these symbols had humble beginnings. The Nike “Swoosh” was created in 1971 for $35 by a graphic design college student, Carolyn Davidson. The Superman Shield started out as an “S” on a yellow police badge, and has gone through changes in how it looks and what it means.

Every superhero has an identity or brand. A powerful way for you to reinforce your own heroic nature and your unique talents, is to create your own superhero shield. No one else has to know what it means – it will be just as potent for you to have in your pocket, as long as you know it is there.

Find your own expression – you don’t have to wear a costume like me!

Just make it Fast, Visual, and Powerful.

Words are also part of branding. Nike’s slogan “Just Do It” is just as recognizable as their symbol. Our minds and bodies are affected by words. You may not realize it, but you are already branding yourself with words that you use to describe yourself. Understanding this is a key element in embracing being a hero.

If I live my life as “Disabled Frank”, that means I am disabled; it becomes my identity. When I live as “Fantastic Frank”, represented by the “FF” on my superhero suit, I am better defined. I encourage you to find your brand and have fun with it!

by Fantastic Frank Johnson
Author of “From Flawed to Fantastic”

PS – Do you need an Inspirational Speaker? Check out my site and get in touch to see if I have your dates available http://www.fantasticfrankjohnson.com/speaker/