Not Urgent But Important

What have you been focusing on today?

How do you spend your time?

Former US President Eisenhower is quoted as saying
“WHAT IS IMPORTANT IS SELDOM URGENT
AND WHAT IS URGENT IS SELDOM IMPORTANT”

Why is this concept so important?

Because unless you spend your life focusing on things that are NOT URGENT but IMPORTANT, your life is doomed to be one of mediocrity.

In the book “The 7 Habits of Highly Effective People” DR. Stephen Covey broke this concept into 4 zones in which people spend their time:

Zone 1 URGENT and IMPORTANT – such as a crisis
Zone 2 URGENT and NON IMPORTANT – such as interruptions
Zone 3 NOT URGENT but IMPORTANT – such as preparing a will
Zone 4 NOT URGENT and NOT IMPORTANT – such as searching the internet

According to Covey, most people tend to spend their time in ZONE 4 – Not Urgent and Not Important!  This is a set up for a MEDIOCRE life!

The most SUCCESSFUL PEOPLE spend the largest percentage of their time
in ZONE 3 – Not Urgent but Important!

I hope that this has inspired you to pick something you have been putting off from ZONE 3  and do it now.

Fantastic Frank Johnson
Author of “From Flawed to Fantastic”

P.S. Book Fantastic Frank as a speaker for your event, radio, or TV segment by emailing
Frank@FantasticFrankJohnson.com or calling (585)625-1820